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In 2023 we asked what glaucoma means to you

In 2023, our campaign revolved around the theme “My glaucoma…” and we invited everyone to complete that sentence in their own words, enabling individuals to share their unique experiences. We were thrilled by the number, diversity and creativity of the responses we received!

This community engagement was a huge reason we were able to reach so many people with our message. Campaign activities for the week included press releases to trade and consumer publications, a radio day covering 126 stations, a podcast featuring case studies, TV coverage, targeted social media adverts and more than 150 digital advertising billboards in major cities and towns across the UK. We also provided an interview to the radio series ‘Word on Health’, which is broadcast by a network of over 90 independent local radio stations across the UK.

A man laughing while holding a child in his arms

“Put your sight in the spotlight” was the theme in 2022

The number of people living with glaucoma in the UK is expected to increase by nearly a third between 2020 and 2035. In 2022, we used that stat to encourage the public to get their eyes tested.

Despite sight being the sense that people fear losing the most, almost a third of the adult population in the UK are not having an eye test every two years, as recommended. Glaucoma can be symptomless, so without having a routine check-up, you could have it and not know.

Frances smiling for a photograph in a park

We highlighted Frances’ story to spread awareness

Frances had no idea anything was wrong until she went to a routine eye test with her optician. They found ‘borderline pressure’ in her left eye and referred her to hospital, where she was diagnosed with open angle glaucoma.

“It all sounded so scary at first,” Frances says. “But I’ve since learned how lucky I was to be diagnosed early and to have access to Glaucoma UK’s support. The team have helped me to understand my diagnosis, prepare for treatment and find my own way to live well with glaucoma every day.”

Family and loved ones were the focus in 2021

It was a year like no other in 2021 and many people were unable to be with their family and loved ones. So, with the timing of Glaucoma Awareness Week falling just as the restrictions were being lifted across the UK, we wanted to celebrate the opportunity to come together while also sharing important information that could help save sight.

Firstly, we raised awareness of the family link with the disease. Did you know that someone has at least a four-times higher risk of developing glaucoma if they have a close blood relative who has it? So, we encouraged people with glaucoma to tell their relatives as they need to have their sight tested regularly. 

Secondly, we started a conversation about how we can support family members who are caring for someone with glaucoma. When someone you care about is diagnosed with glaucoma, our support services and information resources can help you understand the disease better.

Joan inherited glaucoma from her father, who went blind from the disease at the age of 80. She always knew that it was likely she would develop glaucoma because of her strong family history of the disease.

What we got up to for Glaucoma Awareness Week 2020

For Glaucoma Awareness Week 2020, our mission was for more people in the UK than ever before to know just how important it is to look after your eye health. We also wanted to let everyone know that if you or someone you love has been diagnosed with glaucoma, Glaucoma UK is here for you.

We asked our members and supporters to help us reach more people during Glaucoma Awareness Week.

We also launched our new brand identity and new website, designed to make it easier for you to find information and contains new resources to help you live well with glaucoma, as well as launching our redesigned range of helpful resources for people living with glaucoma, which can be ordered FREE through our website here.

2020 colouring competition

As part of our Glaucoma Awareness Week 2020 activities, we asked our younger supporters (aged 4 – 11), to colour in our logo design for a chance to have their artwork displayed on our social media and featured in our membership magazine.

The winner, chosen by Glaucoma UK’s graphic designer, was 8 year old Will.

You can read all about it, and see some of the other brilliant entries, in the Summer 2020 edition of our magazine.

The Glaucoma UK logo, coloured in