Our previous campaigns have reached hundreds of thousands of people through radio, TV, social media, podcasts, digital billboards and more. Some highlights include:

• Know your risk online tool: We launched an interactive quiz to help people understand their glaucoma risk and encourage eye tests. We had over 3,000 quiz completions at launch, with coverage in The Mail on Sunday and the Sunday Times (21 million combined readership) and 321,742 reached on social media.
• Glaucoma in families: We focused on the fact that glaucoma runs in families, asking people to get to know their own family eye health history by talking to their loved ones. We reached 321,742 social media users and secured 21 hours of radio time across a wide network of stations.
• What glaucoma means to patients: We invited everyone to share their unique experiences by completing the sentence, “My glaucoma…” We appeared on two TV stations that have a weekly regional audience of 656,250, supported by a radio day across 126 stations and over 150 digital billboards all over the UK.